Add a "Made with AI" Label

Why label AI images and videos?

Because platforms ask you to, and because audiences trust creators who are upfront. Meta asks people to disclose photorealistic AI video and realistic audio, TikTok requires a label on realistic AI-generated content, and YouTube asks creators to disclose realistic altered or synthetic media in YouTube Studio. A label you add yourself also travels with the file: reposts, screenshots and downloads keep a visible badge, while platform labels stay on the platform.

Which wording should I use?

Match the label to how much AI was involved. "AI-generated" or "Made with AI" fits an image or clip created by a generator. "Edited with AI" fits a real photo or video with AI changes — a replaced sky, a removed object, an extended background. "AI-assisted" suits work where AI helped but a person made most of it. The file label follows the same idea: "AI-generated" writes the IPTC term for fully synthetic media, and "Edited with AI" the term for a composite with AI-generated parts.

Does adding the label reduce quality?

Only by the amount any re-save does. Images are redrawn with the badge and saved in the same format — JPEG at high quality, PNG losslessly — so the difference is invisible at normal viewing sizes. Videos are re-encoded once with H.264 at a high-quality setting, and the audio is kept as it was where the format allows. HEIC and AVIF images come out as JPEG so every app can open them, and GIFs as PNG of the first frame.

What the label does not do

• It does not replace the platform’s own setting. Switch on the AI label when you upload as well, so the platform shows it in its usual place.
• It does not prove anything. A badge is a disclosure, not a certificate. To check whether an image was made with AI, use the AI image detector.
• WebP images and videos get the visible badge only. The file label is written into JPEG and PNG files.

Is my file uploaded?

No. The image is drawn and saved by your browser, and the video is processed by a copy of ffmpeg running on your device; the ~10 MB engine downloads once and is cached. Open DevTools → Network while you label a file: no request carries it.

Related tools

Want to see what a file already says about itself? The metadata viewer lists every field, including any AI labels and Content Credentials. To check an image you did not make, try the AI image detector, which now draws a heatmap of the areas that look generated.